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Senior Graphic Designer & Art Director

My name is Alek Franceschini and I am a Graphic and Motion Designer based in London.

With over 25 years of experience in advertising, and working closely with clients including Microsoft, IBM and HP, I know the difference between good and great. 

When it comes to your brand, motion graphics, print materials and more, I have a keen eye for the details, and know how to make your message stand out. 

My newest passion is 3D motion design, which has supported many successful social media and video campaigns. Are you looking for to 3D motion Ad to bring you product or service to life? Drop me an email or call and I can make it work. 

I love what I do, and so do my clients! I enjoy a challenge and taking on big ideas, so let’s talk about your next campaign, and how you will stand out from your competitors. 

Management Skills

Expertise in managing several projects including communication with programmers, designers, photographers, and print suppliers.

Able to prioritize tasks and deliver on time.

Related Skills

Can work at home or on-site with a creative team.

Very hungry for knowledge; I thrive when exchanging ideas and experience with my colleagues.

Technical Skills

Proficiency in
Adobe Suite

ILLUSTRATOR

PHOTOSHOP

INDESIGN

Skilled in Motion Design Tools

PREMIERE PRO CC 

BLENDER 3D

AFTER EFFECTS

Skilled in Office Suite and Apple OS

WORD

EXCEL

POWERPOINT

APPLE KEYNOTE

Experience in

OFF-SET PRINTING

COLOUR PROOFING

SOCIAL MEDIA CAMPAIGNS

Courses and Training

BLENDER 3D ADVANCED MOTION DESIGN

 

UNREAL ENGINE 5

Cinematic Animation and Compositing

Passi0ns and Hobbies

DRUMS

ELECTRIC GUITAR

BASS GUITAR

LOGIC PRO

GARAGE BAND

Professional Skills

Marlin Apartments & Aparthotel | Hospitality Business, London, UK

Senior Graphic Designer | November 2018 - August 2021

Working with the marketing department and sales team developing creative print and digital campaigns such as social media posts, videos, Instagram branding campaign and sales strategies aimed at corporate and leisure guests.

 

Materials including:

Brochures, magazine ads, Facebook and Instagram posts, marketing materials, bar menu, posters, flyers and vouchers. Also developing one-of-a-kind 3D art for brand awareness across platforms and motion graphics videos for social media.

ZipZapDelivery.com | Online Delivery Service - Los Angeles, CA

Senior Graphic Designer | July 2016 – August 2018

Created and implemented ZipZapDelivery.com, an online food delivery service. Handled new ZipZap logo design, the website UI, and all print and digital materials on budget.

More than 800 hours of research, coding, meetings, and a serious dose of persistence made this project possible. ZipZapDelivery.com is now part of a strong delivery community throughout Los Angeles area.

Following the zipzapdelivery.com launch, the next step was to show the world what the platform was all about. The print portfolio included business cards, T-shirts, direct mail, car magnet, coupon code, and window cling. The online marketing campaign had Facebook, Instagram

Twitter, and Google AdWords.

Robert Half– TCG | Staffing Agency, Portland, OR

Graphic Designer | March 2014 – June 2016

Created a 3D animation for a well-known Portland-based agribusiness company.

In charge of product design prototypes and technical animation for catalogs and digital flyers. The challenge was to create an animation of a home mower blade showcasing its air efficiency ratio whilst cutting through the grass. I was in direct contact with the client from the beginning, managing and foreseeing solutions, and directing and delivering the final product.

MappCom Marketing & Design | B2B Advertising Agency, Brazil

Lead Creative | October 2003 - February 2014

Clients Included:

OFFICER DISTRIBUTOR (IT DISTRIBUTOR COMPANY IN BRAZIL)

More than 7 years creating corporate advertising materials for one of the largest IT distributors in Brazil.

Handled large scale print materials, on-line sales banners, and product promotional campaigns. An event

for 5 thousand people in Brazil involving concepts, presentations, and its execution including contact with

event staff, marketing leaders, and creative team.

HEWLETT PACKARD – HP (PRINTER & INK DIVISION)

Promoted print and digital campaigns for HP’s printers and cartridge portfolio. Managed the creative department launching B2B campaigns for retailers and small businesses for over 4 years.

HARLEY-DAVIDSON INSURANCE SERVICES

The objective was to present a legitimate and completely reliable insurance service for Harley-Davidson owners. The campaign targeted Harley-Davidson dealerships throughout Sao Paulo, Brazil, and included the following pieces: user manual guide; “take-one” display, flyers, binders, letterhead, and P.O.S. materials.

Diploma

Bachelor of Arts Degree in Marketing and Advertising - Sao Paulo, Brazil

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